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As Bids and Marketing Director at Aaron Services, I try to embody my employer鈥檚 ethos of adding social value to our work wherever possible. As a family-based company, and a member of the Lincoln Social Responsibility, we became involved with St Francis Special School in June 2021 鈥� giving me the chance to support a SEND school.

In December of the same year, I was introduced to Alex Nightingale from the Greater Lincolnshire Enterprise Partnership (LEP). Alex鈥檚 professional advice inspired our pre-existing passion project to become more mindful of the Gatsby benchmarks, and we were able to flexibly apply these frameworks to a SEND environment.

Creating exposure to the community

My primary goal was to ensure that the students at St Francis had fair access to valuable work experience opportunities, regardless of the different pathways those with SEND might pursue after school.

Inspired by the sheer enthusiasm of the young people and staff I encountered, one of my first projects was to organise a Have-A-Go Day 鈥� a careers fair tailored to a SEND school, including interactive demonstrations from different industries. Together, we recruited ten local businesses from Aaron Services鈥� supply chain, using our collective network to secure practical stands and volunteers.

As Enterprise Adviser, I champion an adapted work experience structure for those at St Francis, where young people commit to one vocational visit a week for eight weeks. This eliminates the fatigue of the traditional full fortnight in work and renews enthusiasm amongst the students. By applying my own marketing background to highlight the exciting projects at St Francis across social media, I鈥檝e helped to raise the profile of the school to the extent that they won a 2022 Lincolnshire Educational Excellence Award for 鈥楽END School of the Year鈥� 鈥� and we鈥檝e also been shortlisted this year.

A sustainable future

Last year, I organised several engaging work-related events 鈥� such as an art competition to design a decal for Aaron Services鈥� electric vehicles 鈥� so as to not exclude those who are less likely to require direct employability skills. In this way, the young people can develop their creative skills, learn about the importance of a sustainable workplace, and support the school鈥檚 pursuit of the Green Flag Award for eco-friendliness.

Alongside Assistant Headteacher Nick Wray, the local council鈥檚 SEND lead Scott Eley, and Alex from the LEP, I鈥檝e been collaborating on careers journey maps tailored to the specific needs of informal, pre-formal, semi-formal and formal learners at all ages. With this project, we aim to outline realistic objectives for post-school destinations within SEND environments, and we鈥檝e designed the resources with accessible fonts and brighter colours. These now form the basis of a toolkit being prepared for national distribution 鈥� marking a shift in perception of how inclusive an effective careers education can truly be for young people with different prospects.

De-stigmatising SEND

The impact of our work has extended beyond St Francis in the way it鈥檚 alleviated reservations from other businesses when engaging with SEND schools. To address concerns surrounding logistics and health and safety, I鈥檝e composed case studies that showcase the successful outcomes of my Enterprise Adviser experience.

Relaxing others鈥� concerns in this way has had a transformative impact. All the visitors from the first Have-A-Go Day are due to return for the next event, with many new companies also signing up. By actively encouraging this shift in mindset, I鈥檝e helped to de-stigmatise careers education for those with special needs, resulting in further inclusivity and opportunity for those with SEND.

A mutually beneficial careers strategy

I passionately believe that longevity as an Enterprise Adviser can be found in seeking mutually beneficial scenarios for both school and employer. Engaging with a SEND school has helped us at Aaron Services better educate our teams on diversity and inclusion, inspiring us to offer more community value to our local contracts.

Our commitment to diversity has encouraged other businesses in the community to take action too 鈥撀爌lacing Aaron Services at the forefront of socially responsible careers outreach. Through dedication and collaboration, I鈥檝e contributed to a blueprint for the impactful engagement of Enterprise Advisers within SEND education.